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<\/figure>\nA lackluster reception area, a neglected space or an atmosphere that isn’t coherent with the company’s personality, these are all missed opportunities. Even worse, they can act as a commercial disadvantage. By not communicating the vision and strengths of the organization, the reception area can be a drag on customers and potential employees.<\/p>\n
Indeed, what the lobby communicates is just as important for employees as it is for guests.<\/p>\n
A large lobby can inspire a sense of pride and connection. It can remind employees of the goals they are working towards. A beautiful reception design can also facilitate productivity and creativity. This can foster engagement at a time when more disengaged office workers are hired, according to the Steelcase 2016 global report.<\/p>\n
The reception area becomes a space that can also serve as a discussion area or gathering point for mobile workers. Smart and collaborative companies design and organize their office receptions to act as work areas and intermediate spaces that can meet different needs at different times of the day.<\/p>\n
But whatever its design, the reception hall must present an authentic experience of the brand and communicate its culture.<\/p>\n
When designing the space for your office reception, keep in mind that when someone walks through the front door of the business, they instantly discover your business culture.<\/p>\n